Google AdWords PayPal conversion tracking code

I have recently setup conversion tracking for a client to record PayPal buy now button clicks as a Google AdWords conversion. This can be done one of two ways, firstly you need to create a confirmation page containing your conversion tracking JavaScript using the usual process. Then you can either create a new button in PayPal and enter a successful payment URL during the setup or you can add the following code into the form tags of your buy now button.

This should go inside the HTML form tags:
<input type=”hidden” value=”http://www.yourdomain.com/yourconfirmationpage.html” name=”return”>

So the final code for the button should look something like this:
<form action=”https://www.paypal.com/cgi-bin/webscr” method=”post”>
<input type=”hidden” name=”cmd” value=”_xclick”>
<input type=”hidden” name=”business” value=”admanager@me.com”>
<input type=”hidden” name=”value” value=”http://www.seoptimise.com/confirmation.html”>
<input type=”hidden” name=”item_name” value=”Calculator”>
<input type=”hidden” name=”item_number” value=”101″>
<input type=”hidden” name=”amount” value=”105.00″>
<input type=”hidden” name=”currency_code” value=”USD”>
<input type=”image” src=”https://www.paypal.com/images/x-click-butcc.gif” border=”0″ name=”submit” alt=”Make payments with PayPal - it’s fast, free and secure!”>
</form>

The conversion details are also included inside the PayPal button to assign a value amount to the conversion but these do not have to be included.

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