Google AdWords Landing Page Website Optimizer
Google last week released a useful AdWords tool called Website Optimizer which allows you to test multiple landing pages and reports upon the estimated conversion rates of your websites content. In addition to Google AdWords, reports are also generated for other sources of traffic including search results.
“The Website Optimizer allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page you’d like to test — headline, image, promo text – and we’ll run an experiment on a portion of your site traffic to determine which content on your site users respond to best. When we’ve collected enough data, we’ll provide you with reliable reports and a suggested course of action in order to optimize your site for maximum business results.”
For more information here is the Website Optimizer demo and sample report.
Tags: Google AdWords, AdWords, PPC, Pay Per Click
