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// // Create a fake order ID using the current // time and the unique identifier that GA uses to // track this visitor. // var timeObj = new Date; var unixTimeMs = timeObj.getTime(); var unixTime = parseInt(unixTimeMs / 1000); var orderID = pageTracker._visitCode() + '-' + unixTime; // // This function assigns order values depending // on what has been clicked and submits the transaction // function subscriptiontracker(subtype,value) { pageTracker._addTrans( orderID, // Order ID "", // Affiliation value, // Total "", // Tax "", // Shipping "", // City "", // State "" // Country ); pageTracker._addItem( orderID, // Order ID subtype, // SKU subtype, // Product Name "blog", // Category value, // Price "1" // Quantity ); pageTracker._trackTrans(); alert("Test successful"); }

Shoemoney tip to increase CTR

by Kevin Gibbons on January 16, 2007

Shoemoney has posted a tip he uses to increase PPC CTR by using the highlighted keywords (which have been searched for) in the ad text as a shape of an arrow.

“Notice how the bold words form a arrow like > ? That is a nice eye tracking trick that for me increased clicks by about 25% in ANY SPOT. Discovering this for me was a HUGE THING because more clicks means a higher quality score which moves you up for more exposure which means you get more clicks which… well you get the point.”

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