PPC Weekly Roundup - 23/03/2007
Here is this weeks roundup of pay per click news:
Google AdWords
Pay-Per-Click Beta Test - Inside AdWords
Google Launches Pay Per Action Ads - Search Engine Land
AdWords Optimization Tips: Part 3 - Account Structure - Inside AdWords
AdWords and AdSense: a perfect pair Inside AdSense
Google’s New Text Link Ad Unit - Search Engine Roundtable
Adsense to be Completely Replaced by Pay-Per-Action? - Search Engine Roundtable
Yahoo! Search Marketing
Panama Ad Ranking Algo Explained - Search Engine Watch
Yahoo Steps Up Click Fraud Efforts - Search Engine Watch
Quality is His New Job, For One - Yahoo! Search Marketing Blog
Microsoft adCenter
Get Help Uploading Your Campaigns into Microsoft adCenter with QuickLaunch - adCenter Blog
New adCenter tool for determining page sensitivity - JenSense
General PPC
Buy Branded Keywords? A Case Study on Traffic, Conversion and RPV - Jonathan Mendez
It’s quite possible I missed a couple of stories from the world of pay per click as I’ve been away for most of this week, so please feel free to post any links in the comments section.
