Pay Per Click Roundup 23/4/2007
I meant to post this on Friday but didn’t quite get round to it, anyway here’s a recap of the pay-per-click advertising news I found of interest during the last week.
Google AdWords
- On the Radio: more on Audio Ads - Inside AdWords
- Introducing preferred cost bidding - Inside AdWords
- Using Google Analytics with Website Optimizer - Google Analytics Blog
- Google AdWords Preferred Cost Bidding Not Welcomed - SERoundtable
- Google Pay Per Action First Results For Publishers & Advertisers - SERoundtable
- Does “GoogleClick” Spell The End For Bid Managers? - Search Engine Land
- New Google AdWords Dashboard Looks Like Yahoo Panama - Search Engine Journal
- Google Ads Tracking Mouse-Over - Google Blogoscoped
- How to lower your AdWords minimum bid - eWhisper.net
Yahoo! Search Marketing
- Faster, Simplified Online Customer Checkout - YSM Blog
- Upgrades and Enhancements - YSM Blog
- Punctilious Punctuation - YSM Blog
- Despite Panama, Yahoo Earnings Fall 11 Percent — Investments Blamed - Search Engine Land
Microsoft adCenter
- adCenter Quality-Based Ranking - adCenter Blog
- adCenter’s New Quality Based Ranking has Issues - PPC Discussions
General Pay Per Click
- Ad Copy that Increases Conversion or Click Through Rate - eWhisper.net
- PPC, the Classic Geo-Targeted Mix - aimClear
- Google, Yahoo Speaking More Freely on Click Fraud - Search Engine Watch
