How Engadget Made Digg Homepage Twice Within 3 Hours For Same Story!
Just checking through today’s top stories on the Digg homepage and I noticed that Engadget’s story from today’s Apple event in London was followed 2 hours and 50 minutes later with a summary post focusing on the main news from the event; Apple iPhone hits O2 in the UK on November 9th.
While it’s unlikely this is intentional it is a very clever linkbaiting tactic and goes to show the power of a title headline in Digg. Engadget have essentially split the same story into two articles both with a different angle to give the Digg audience what they wanted to read twice, getting double the amount of homepage coverage, traffic and possibly links too!
Exactly, title is everything. Once I had a few diggs going for a funny pic I had, but it didn’t take off. Someone stole the pic off my site and changed 1 word of the title. When I saw the title #1 on Digg, I thought “it couldn’t be”. But I clicked it and there it was, my pic stolen and someone else enjoying the link love.
Comment by Kyle — September 21, 2007 @ 6:49 am
[...] press and media coverage, gain votes quite easily to become popular on social media websites (Engadget at #5 is a good example) and generate more online attention and new links from bloggers/webmasters [...]
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