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September 26, 2007

The real secret to SEO

Filed under: google, seoPatrick Altoft @ 7:13 pm

When I first started learning about how to market websites I spent months trying out all the scams and ideas being propagated across the various webmaster forums before I figured out that it was all total rubbish.

The only real secret to sustainable search engine marketing is hard work, a good quality website and traditional marketing.

So many people seem to be fixated on get rich quick SEO where they find some magic bullet that gets them top rankings in Google after 3 weeks but this simply doesn’t happen. Top rankings take time and don’t come to people who waste time trying out the latest scams.

Most people on Digital Point seem to be continually trying to exchange links, buy links, sell links and generally do everything that Google tells you not to. It would take Google a matter of weeks to collect the urls of every site that has sold links in public at DP and give them all a penalty. Would they do this? My bet is they already have. Once the sellers stop passing PR the whole network comes tumbling down.

The problem is that until you experience the effects of an effective linkbait campaign or some old fashioned website restructuring and optimisation you really don’t realise what it takes to rank well on Google and generally do pretty much everything that Google tells you not to. Do these people know something others don’t or are they just following a blinkered “get rich quick” approach without taking the time to figure out if it will actually work.

13 Comments »

  1. thankss

    Comment by wmwebtr ödüllü seo yarışması — December 25, 2007 @ 4:49 pm

  2. This is all so true. I have tried just about every way of getting good rankings. The latest thing I am trying is Site Sell. It seems to be gradually working.

    Comment by -Tom from create a website — December 26, 2007 @ 5:12 pm

  3. You are correct………there is no substitute for hard work…….it will pay off in the long term

    Comment by Vectorpedia(Rick) — December 30, 2007 @ 1:32 am

  4. May be i am not fully agree with you that that’s the only way but for sure you are not wrong.

    Thanks
    Sudeep Sakalle
    Infovinity Systems

    Comment by Sudeep Sakalle — March 6, 2008 @ 2:55 pm

  5. Your article makes sense - I totally agree with the ‘hard work’ factor. So many people fall at the first hurdle.

    Comment by Website Submission — March 13, 2008 @ 11:53 pm

  6. Great Post! Hard work is the key factor that will result in success.

    Comment by Website Submission — March 14, 2008 @ 12:02 am

  7. i certainly agree with the views expressed over here and SEO has gained lot of importance these days and there are very few experts who provide us with genuine content.Multilingual SEO is relatively a new field that is gaining importance.

    Comment by New Frontier — March 22, 2008 @ 9:21 am

  8. Hard work is the key and this is at times what puts people off reaching their goals. But hang in there, if you can’t do it, hire someone you will save time.

    Comment by SEO in Lincolnshire — April 1, 2008 @ 6:36 pm

  9. Let me echo that hard work, extreme focus, a log of activities and outcomes, and quick learning are really the “secrets” to SEO (oh, and as it turns out, any job).

    Kindness to all.

    Comment by Chris Regan — April 2, 2008 @ 5:49 pm

  10. Nice article, I am keeping my site simple (non corporate image)I think it can be attractive to my clients as I am a one man business (friendlier approach?)and don’t use non context links in general

    Comment by Jon Stone — April 28, 2008 @ 9:50 am

  11. I have experience of link building and content writing. I have done a lot of work, still there are a lot of parameters which are confusing and not clear. can you tell me something about link weight age, meaning how can i select a link having low PR but good content and high PR but not very good formated site …. can you explain in brief regarding this type of issues .

    thanks

    Comment by Shrenik Vora — May 8, 2008 @ 10:06 am

  12. If you spend the same amount of time in ensuring you have quality content and relevant links, rather than trying to find ways on how to shortcut SEO, that would be pay a much higher dividend and overall satisfaction with your SEO effort.

    Comment by SEO Company Leeds — May 24, 2008 @ 11:58 am

  13. Just starting to market my site will try to work hard to get results…
    It’s the only way

    Comment by poppyseo — June 12, 2008 @ 11:36 am

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