Why you should edit your old blog posts
This week every single gadget blogger is writing about CES 2008 and 90% of them are using the words CES 2008 at the start of the page title. That’s fine because your readers want to see it and the term is a “hot” search term so it will help you in things like Google News.
The problem is that all the thousands of blog posts will be left high and dry next month when people stop searching for CES 2008. The posts will have become stale because the event they were optimised for has finished. What these blogs should be doing is editing every post after the event to focus on the products they were talking about, rather than the event.
Next time you publish a news story on your website make sure is optimised for the first 48 hours searches initially but don’t be afraid to go back and change it in the future.
That is a great point. I always try to think a week down the road when choosing keywords.
Comment by Steve — January 15, 2008 @ 8:12 pm
That’s true. our post should be updated since most of the readers are always looking for the latest
Comment by SEO Solutions — January 16, 2008 @ 8:50 pm