Search engines offer SMEs an international audience
Global internet information provider comScore has just released research which shows that Google became Canada’s most-visited website for the first time in January, overthrowing the Microsoft destinations which had previously been the most popular.
This is not a terribly surprising development as the search giant has long been one of the most popular websites globally and is the most visited in the UK. In Japan, it is beaten by Yahoo! and closely followed by various Microsoft sites.
As the importance of search engines grows across the worldwide markets, there are more opportunities for small and medium-sized enterprises (SMEs) to market themselves within an international arena, all they need is visibility.
Recently, Dan Cobley, Google’s director of marketing for UK, Ireland and Benelux, told IT Wales that the internet allows businesses access to customers they could never previously have engaged.
He highlighted: “Even the smallest company operating out of a garage and with a marketing budget of a few pounds a week, can tap into these new opportunities.”
Most people are unaware of how often they actually use a search engine e.g. Google. Since most browser got a build in searchbar in the upper right corner.
When you get it right, you and you’re company are exposed to alot of potential visitors/clients
Comment by Joël — February 26, 2008 @ 7:44 pm
you’re = your
Comment by Joël — February 26, 2008 @ 7:45 pm