Olympic SEO or why you need a link from the BBC
Searching Google this morning for the word “blog” i discovered that the london2012.com blog was ranking 4th.
Now 4th is a pretty good result for a blog that only launched in 2006 and is pretty unlikely to attract many links. In fact the site is doing quite well on the link front with 393 but that’s far below what most top blogs have so what is the secret?
Looking at the links we can see that the majority of the links are nothing remarkable aside from the 5 that are from very highly trusted pages on the BBC website.
This just goes to show that building 5 good links can be just as worthwhile as building hundreds of thousands of low quality ones.
Hmmm…. I suspect it is largely to do with the inbound links (nearly 90k)to the actual site, including 15 edus
Comment by Joe Williams — April 9, 2008 @ 3:43 pm
I would imagine the 5 links from the BBC are helping heaps, but the domain name itself combined with good content is organically commanding lots of links and authority.
I’d probably link to the homepage rather than wikipedia when referencing the games.
Comment by Joe Williams — April 9, 2008 @ 4:04 pm
Definitely getting some serious link juice from big sites is much more beneficial than a bunch of small links. The trick is getting those links in the first place, because it’s not like they’re just giving them away like candy! However, since it’s not that easy to get those monster links, practicing good linking strategies with normal smaller sites will certainly put you on a path towards success…it’ll just take a little longer to get those rankings.
Comment by morgan — April 9, 2008 @ 6:55 pm
Good digging - always nice to find empirical evidence of what is generally only assumed to be true.
Comment by SEO Ranter — April 9, 2008 @ 8:43 pm